Spring Water – The Truth
Spring water bottled water companies are very good about manipulating the image of their water and hiding the truth about purity.
Images about bubbling mountain springs, fresh water glacier run off, frothy fresh water streams and other scenes that imply purity are nothing more than hype and spin that would make even the most seasoned politician blush.
There is a wealth of information about spring water that the public should know:
· Spring waters fluctuate in quality because the aquifers from which they emanate are constantly in a state of change.
· Spring water companies rarely talk about “purity” rather they keep referring to “natural” inferring that “natural “means “healthy”. Polluted rivers and streams are “natural” but clearly not healthy.
· If a spring water company does claim to be 100% pure, that statement is misleading. The fact is that the “100% pure” refers not to the absence of impurities in the water, but to the source of the water itself. That is, 100% of the water in the bottle came from an underground source (i.e. a spring), rather than from a surface water source.
· Spring water companies claim that their springs are “protected” but this tern needs further definition. The springs are not protected from contamination like acid rain, industrial pollution (TCE, Benzene, Perchlorinate, MTBE, Teflon PFOA, nitrates, fertilizers and a host of other pollutants.) The springs are only protected against unwanted visitors.
· If it is processed it is usually only filtered to remove large particles.
· Many springs produce water that contain so many impurities the water will not even meet municipal tap water standards.
· Most spring water bottlers avoid issuing bottled water analysis reports because of the significant contamination that these reports would show.
· Most companies do not bottle at the source instead trucking the water to market.
Purified Water-The Truth
Purified water is water that is processed usually by a steam distillation/oxygenation process that is regulated and tested by the Food and Drug Administration of the Federal Government. The standards are the toughest in the industry – in order to qualify as “purified water” the water must test 99.9% pure.
· Purified water represents the fastest growing segment of the bottled water industry mainly because it’s purer than other types of waters. There is a definite health trend today toward healthy living and many health conscious consumers buy because they want something that’s of a higher quality and purity than other options like tap water.
· To meet the legal definition of “purified water”, water impurities must be removed to meet the U.S. Pharmacopeia definition (99.9% pure) adopted by the Food and Drug Administration.
· Purified water must be tested and the results made available to the public. Any reputable purified bottled water supplier will produce testing reports upon request.
· The most effective process for purification of water is a steam distillation/ozonation process that creates pure, good tasting water. It produces water that is 100% water and 0% everything else.
· Purified water suppliers have their water tested at regular intervals and the tests are available upon request. Unlike spring water companies, purified water companies are happy to share their test results.
When you compare purified water against spring water the truth is revealed: If you want water that contains contaminants, is based upon hype, word parsing and marketing exaggeration – then drink spring water. If you want to drink water that is 100% pure and provides a healthy lifestyle for you and your family – drink purified water.